Mixing the Ideas of Marketing Strategies Essay Example | Topics and Well Written Essays - 500 words

Mixing the Ideas of Marketing Strategies - Essay Example She starts off with a very earthy and grassroots campaign, asking her friends and family what they think about the idea and gathering information. Jessica's strategy is somewhat unique, as it mixes the ideas of several of the main marketing strategies together. That being said, it includes almost no traits of market dominance, as she never mentions hoping to control the entire bridal registry market in its entirety. She never really compares herself to her competition, except that she thinks she can provide a better service than the service that is already available. In that tiny aspect, she could fit into the market challenger, as she is trying to challenge the norm for the market at the time, and providing what she feels is a new and necessary service. The market strategy that I think best fit's Jessica's model is the Innovation Strategy. This is one of the more complex strategies as it relies heavily on the creativity of the person partaking in it. She is trying to innovate the previous business model that was in place and is hoping to bring in revenue by doing so. I think she took a good first step in partaking in a successful innovation strategy, however, there are several things I would have her do differently along the way.