Differences between online and traditional marketing Research Paper

Differences between online and traditional marketing - Research Paper Example Although it is referred to as traditional, it is still commonly used by both the local and international businesses in order to pass a message to the customers. Some of the common traditional marketing strategies include use of radio, newspapers, magazines, television, etc. Other common methods that are still used include direct mail and referral (Singh, 2010). However, this form of advertising is being replaced by the online marketing. This paper will therefore discuss the major differences between online and traditional marketing. Online marketing can be able to reach a large geographical location. With the penetration of the internet in the global market, companies can be able to reach customers who are located in different parts of the world using an online platform. For instance, social media can reach customers all over the world irrespective of their geographical location. However, this is not the case with traditional marketing. Traditional marketing can only be able to reach customers who are located in areas that are covered with the media used. For instance, when a marketer uses a local media, either print or audio, the message can only reach the customers who are located in this geographical location (Singh, 2010). As a result, traditional marketing is more limited in comparison with online marketing. Online marketing is cheaper than traditional marketing. The cost of using internet has reduced tremendously over the years. This has resulted from increased levels of competition among the internet providers. Furthermore, with the current technological changes, more people have been able to get access to gadgets such as smart phones, tablets, and ipads which has made it easy for them to get access to the internet. As a result, many people can now get information concerning the existence of a certain product or service in the market at ease. The cost of using the online platform to pass the message to the customers is very low. For